Hence the name of Real Time Bidding Phone Number List platforms . Over the years Programmatic Advertising has increased its weight within the advertising industry thanks to its high targeting potential: according to the Internet Phone Number List Media Observatory of the Politecnico di Milano , in 2020 it reached the value of 588 million euros in Italy. , up 6% compared to 2019. How programmatic advertising works in practice The mechanism by which advertisers and publishers buy and sell advertising space is automated Phone Number List and based on auctions that take place through data passed to a platform that crosses supply and demand (Ad Exchange) coming. On the supply side of advertising Phone Number List spaces, from the publishers' platforms ( SSP - Supply Side Platform ) and on the demand side of advertising spaces, by advertisers ( DSP - Demand Side Platform ). Graphical user interface, diagram Phone Number List Description automatically generated Architecture of a programmatic advertising system for the dynamic, data-driven, real-time and personalized assignment of advertising spaces. Source: Google Obviously, the user may have visited multiple Phone Number List sites before landing on the publisher's site. To decide which of the different Phone Number List advertisements to show, the Real Time Bidding platform carries out an instant auction in which the offers, to determine the score and assign the space, weigh and consider both the economic Phone Number List offer and the consistency of the offer with respect to the user and context. As is evident, there is an intense exchange of information between advertisers, publishers and service providers of which Phone Number List perhaps only a small percentage of users are aware. Among them, those who have installed Ad-blockers, which prevent the Advertising servers from showing advertisements